• KWAN, that's your word?
  • Yeah man, that's my word. Some dudes will have the coin, but they will never have the KWAN.
  • But what's the KWAN?
  • It means love, respect, community... and the dollars too. The entire package, the KWAN.
- From the movie Jerry Maguire


Startup advisory

Need help with your startup project/business? We will help you to get what you want. KWAN works with innovative and disruptive early-stage companies, providing Startup Advisory Services:

Valuation services

  • Financial projections / financial models
  • Business valuations to support capital raise or investment decision
  • Alternative business strategies and solutions (co-partnership, licensing, sale etc)

Capital increase

  • Capital raising
  • Pitch deck, Cap table/offer sheet preparation
  • Investors negotiation
  • Debt financing / bank loans negotiation
  • EU funds
  • Funding alternatives; structure and models

Management consulting

  • Strategic business plan
  • Financial projection and scenarios
  • Building investor relations
  • Developing financial & business reporting process
  • Pricing models
  • Stress scenarios
  • Training your team and developing your Finance, Controlling, Investors Relation departments

Transaction advisory

  • Buy-side
  • Sell-side

Startups usually don’t have opportunities to hire professionals, while doing everything on their own often ends up with failure due to lack of resources and experiences.

We will evaluate your business model, build strong pitch deck and prepare you to get the best deal from investors.

You benefit of our expertise without any long-term employment commitments.

Small to mid-size companies advisory

We support companies in their growth and value creation and we are committed to bring bespoke solution to our clients.

Corporate finance


  • Mergers and acquisitions
  • Buy side
  • Sell side

Capital increase

  • Capital structure advisory
  • Debt & equity funding advisory
  • Negotiating with banks and other investors the best solution
  • EU funds advisory

Cash flow and working capital management

  • Cash flows and Working Capital projections /unlocking cash from your balance sheet
  • BI analysis, assessing contractual arrangements and its impact on profit, balance sheet, key customers and vendors

EU funds

  • Defining and building investment story for EU funds
  • Assistant in process of obtaining EU funds

Management consulting

Digital transformation of Finance, Strategy and Controlling department

  • Data driven strategy and business model
  • Improvement of business practice, work-flow, policy and procedure and organisational structure
  • Training to finance team
  • We act as liaison in other areas of coordination with third parties, IT, legal advisors, financial institutions etc

Pricing models, scenarios

Cost transformation 

Post M&A integration

Croatian small to mid-companies are our heroes! We do work for you while you focus on your core business. We are your partner, team, extended member, joker.


Ivana Jelaš, CEO

Ivana has +15 years of leadership and management experience in the finance industry. Ivana served as an executive director in Raffeisenbank Austria Croatia responsible for Treasury services. Prior to that, Ivana was director of Investment banking/Capital Markets department in Raiffeisenbak Austria Croatia; where she participated in landmark  domestic transactions (IPO of INA d.d., IPO of Atlantic Group d.d., Government bond issues etc). She started her career in KPMG Croatia, where she was engaged in audit and corporate finance deals across the Adriatic region.

Ivana is an advisor to swiss fintech Relio, responsible for strategy and business development. Last two years Ivana is an entrepreneur facing many challenges that businesses are facing in order to survive. Growth and creation of sustainable value for/with her clients makes her happy.



Our mission is simple:

We grow by growing others! We are dedicated and caring professionals here to help you to create sustainable long-term values. And yes, we are doers! Not reports, rather results.

If you want to know more about our values and mission please watch the movie Jerry Maguire.



KWAN advisory

Vita Bella d.o.o.

Nova Ves 11
10.000 Zagreb

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